Brilliant paid advertising is never the whole story.
Wisthera began the day I stopped pretending it was.
For years, clients came to me for strategy and paid media, then asked the inevitable follow-up. Do you know someone who can build the landing page? Create assets for the ads? Redesign the brand? Handle the SEO? Get us ready for AI and GEO? I always did.
I’m Andreea Tugulan, and a whole career inside this industry means I’ve worked beside some of the best people in the business, each one genuinely world-class at the single thing they do.
So I stopped pointing clients elsewhere and started bringing the right people in. That is Wisthera. A senior-only team of specialists I have personally worked with, personally trust, and would stake my name on. No juniors learning on your budget. Every person who touches your account has done it, at a high level, many times before.
We are a small and deliberately chosen group, spread across three continents and speaking fifteen languages between us. That is not a party trick. It means we can build, localise and genuinely understand campaigns across markets without losing the nuance that makes them land.
The name is a quiet promise. Wisteria, the vine that is slow to take root but then climbs relentlessly: build the foundations properly, and growth compounds year after year. And Hera, queen of the gods and the standard by which all others were measured. We build brands to that level. Not just present in a market, but the name that defines it.
Founder & Lead Strategist
What we won’t compromise on.
Transparency, always.
You see exactly what we see. Real numbers, plain language, no hidden fees and no vanity metrics dressed up as wins.
People, not transactions.
We treat clients and our own team as people first, and do the kind thing even when no contract asks for it. Trust outlasts any single campaign.
We take root.
Partners, not vendors. We learn your business properly and grow with it for the long term.
Revenue is the scoreboard.
We optimise for the number that pays your bills, not the ones that just look good in a report. Reach and clicks are a means, never the goal.
No juniors.
No hand-offs.
Plenty of agencies offer the full package. The difference is who actually does the work. With Wisthera, every seat is senior. No juniors learning on your budget, no account managers relaying messages, and no silos between the people running your ads and the people building everything around them. One senior team that actually talks to each other, so nothing leaks between the click and the sale.
Built for the next stage, not the first.
We’re for
Scale-ups and established companies that already have real traction and revenue, in any industry, anywhere in the world. Whether you are defending your position at home, growing fast on proven economics, or expanding into a new market, you are serious about becoming the name your category answers to.
We’re not for
Early-stage startups still hunting for product-market fit, or anyone buying on price alone. Our model rewards businesses with something proven and the ambition to scale it.
Fully remote. No limit on where you are, or how far you want to go.